Overview

Instacart is the leader in online grocery shopping – at the forefront of ecommerce, health, logistics, and universal access to food. As a staff/principle level strategist and designer, I partner with leadership to design the future horizons of the business – and lead cross-functional teams to land our most important new ideas.

Instacart is a 4-sided marketplace. We serve customers, shoppers, retailers, and brands. My scope at Instacart spans horizontally across the entire business. In my 4-year tenure, I've helped reshape just about everything – from new advancements in AI, down to the fundamental building blocks of our brand and design systems.

Here are a few engagements from over the years.
All work is confidential. Please reach out for inquiries.

Instacart Developer Platform (IDP®)

Instacart Developer Platform (IDP) lets developers build custom stores for any brand. Launch partners include New York Times Cooking, Weight Watchers, and GE Appliances.

Affordability

Cost is the #1 reason customers churn on Instacart. So we built a dedicated team and tailored design system with the sole purpose of making Instacart more affordable for more people. 

Family Shopping

Shopping together is one of the most common (and painful) rituals of people living together. Family shopping makes it easy for everyone to collaborate with thier people for thier weekly shop. Originally gated for paid members, the new Family experience let's everyone shop together.

In-Store Shopping

While there’s a lot to love about online shopping, there will always be something special about walking into a physical grocery store. Connected Stores brings the magic of Instacart to your local grocer.

Pickup

Pickup is the most cost-effective (and for some, the most convenient) way to shop on Instacart. Pickup was redesigned to make every Pickup easy, fast, and delightful.

AI Shopper Assistant

Instacart Shoppers are the life blood of Instacart. We're using AI to make thier jobs easier, more effective, and higher earning.

Payments & PayPal

Instacart processes billions of dollars in PayPal transactions every year. A new payments system made the PayPal partnership easy to find and seamless to use. 

Address

Every Instacart order starts and ends with an address. From easier onboarding to more reliable orders – a smarter address UI improved metrics in ways we never expected.