Goorin Bros. Rebrand
Rebranding the Original American Hatmaker
Overview
Goorin Bros. Rebrand
Founded in 1895, Goorin Bros. is one of America’s foremost hatmakers. Family owned since day one, Goorin Bros. embodies timeless design, premium materials, and bold originality.
As a long-term design partner, Analog has helped Goorin Bros. grow from a San Francisco institution to one of America’s premier fashion brands. Analog has partnered with Goorin Bros. on every aspect of the brand’s growth—from rebranding to retail, to eCommerce and campaigns.
For the initial launch of the new Goorin.com, Analog created the initial content rollout—including graphics packages, photography, and campaign assets.
